The EU May Suspend TikTok Lite’s Reward Features

The EU authorities have initiated an investigation into the reward programmes of TikTok Lite. The European Commission announced on Monday that a probe has been initiated into the new app’s launch in France and Spain, suspecting a violation of the Union’s Digital Services Act (DSA). There is a possibility that TikTok Lite’s reward programme may be suspended in the Union later this week.

EU industry chief Thierry Breton stated, “Unless TikTok provides compelling proof of its safety, which it has failed to do until now, we stand ready to trigger DSA interim measures, including the suspension of the TikTok Lite feature, which we suspect could generate addiction.”

Chinese group ByteDance, which owns TikTok, has been given time until Wednesday to argue its case before the commission. TikTok has also been given 24 hours to provide a risk assessment report for TikTok Lite or face a penalty of up to 1% of its worldwide annual sales.

The main component of the programme is an incentive system that allows users to earn points for completing specific actions like viewing videos, liking content, following creators, or encouraging others to join. An additional investigation into TikTok’s potential violations of DSA regulations, which are meant to safeguard children and provide transparent advertising, was launched in February.


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