PUMA Welcomes Arthur Hoeld As CEO, Matthias Bäumer As CCO

PUMA SE’s Supervisory Board has appointed Arthur Hoeld as Chairman of the Management Board and Chief Executive Officer, effective July 1, 2025. Matthias Bäumer has been appointed as Chief Commercial Officer, effective April 1, 2025.

Current CEO Arne Freundt will step down on April 11, 2025, following a mutual agreement with the Supervisory Board due to differing views on strategy execution. From April 12 to July 1, the company will be led by Maria Valdes, Markus Neubrand, and Matthias Bäumer.

Hoeld, a former Executive Board member at Adidas, brings over two decades of experience in the sports industry. Bäumer has been with PUMA since 2007 and most recently served as Vice President of the Teamsport Business Unit.

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