Disney Settles Magic Key Annual Pass Dispute for $9.5 Million
The Walt Disney Company has agreed to pay $9.5 million to settle a class-action lawsuit. The lawsuit accused Disney of deceptive business practices related to its Disneyland annual pass program. Filed in California, the suit claimed that some Disneyland “Magic Key” annual pass-holders couldn’t make park reservations on certain days in 2021, despite promises of “no blockout dates.”
The settlement, once preliminarily approved by a judge, is expected to result in approximately $67.41 for each class member. The judge will assess the terms before giving final approval.
Disney introduced the Magic Key pass program two years ago, replacing the old Annual Pass Program. These passes offered year-round access to Disney parks, with different price tiers. The most expensive tier, initially called the “Dream” key, guaranteed access every day. However, the highest-tier pass, now known as the “Inspire” key, only provides access on most days.
Those affected by the issue will likely have to wait a few months to receive their settlement checks. A final approval hearing will be scheduled after notice of the settlement is sent to class members, making the deal official.