Board Stewardship to Host Members-Only, Content Marketing Masterclass by Hareesh Tibrewala
Board Stewardship will host a members-only online masterclass on October 17 to examine how businesses can use content marketing to build credibility and influence B2B buying decisions. The session, led by Hareesh Tibrewala, CEO of Manabu AI Solutions, will focus on content strategy, storytelling, leadership communication and the use of artificial intelligence in content creation and planning.
Titled Masterclass in Content Marketing – Content That Connects, Content That Converts, the storytelling workshop will take place from 4 pm to 6 pm. It will explore how organisations can move beyond sporadic content publishing to build a structured approach that connects communication with business objectives.
“In the digital era, B2B buyers no longer wait for a sales call to learn about you. They research on their own, reading websites, following leaders on LinkedIn, and asking AI assistants for recommendations, and then forming their shortlist. Content marketing is how a business earns a place on that shortlist. Articles, case studies and leader-led perspectives build credibility well before the first meeting. For B2B businesses, where decisions are high-stakes and trust is everything, content is essential,” said Tibrewala.
The masterclass will cover content as a currency of trust, leader-led communication, content strategy, building a content engine and AI-enabled content marketing. Members will also work towards practical outputs, including an enterprise content strategy canvas, a framework linking content with corporate governance and growth, and an AI-assisted 30-day content plan. Prompt structures and a publication roadmap will form part of the session.
Tibrewala is a serial entrepreneur with expertise in digital marketing and information technology. His previous venture, Mirum, became a leading digital agency in India before being sold to WPP in 2024. At Manabu AI Solutions, he focuses on AI capacity building, advisory services and AI solutions.
The workshop is exclusively for Board Stewardship members.
Date: October 17, 2026 | Time: 4 pm–6 pm | Format: Online
For membership enquiries, contact +91 77159 84059 or info@boardstewardship.com
