Reliance Retail Appoints Sandeep Karwa As CEO Of Ajio

Reliance Retail has appointed Sandeep Karwa as Chief Executive Officer (CEO) of Ajio, marking a leadership change as the company focuses on expanding its digital fashion and quick commerce operations.

The move comes alongside a revised role for outgoing CEO Vineeth Nair, who will now oversee a broader fashion and lifestyle portfolio within Reliance Retail.

Karwa joins from Coupang, where he led Taiwan operations covering business, product, engineering, finance, supply chain, and human resources functions. Prior to Coupang, he spent over a decade at Flipkart in multiple leadership roles. He served as Vice President (VP) of Flipkart Ads and as Business Head for the fashion category. He also held responsibilities across Flipkart Quick, wholesale operations, and managed product categories, including smartphones and appliances. He has also served on the Boards of Walmart India, Wildcraft India, and Arvind Youth Brands. His experience includes involvement in scaling e-commerce operations across different business models and categories within digital retail.

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