Vishak Kumar Appointed Deputy MD & CEO Of ABLBL; Relinquishes Role At ABFRL; Ashish Dikshit Named MD Of ABFRL

Vishak Kumar, a Whole-Time Director and Key Managerial Personnel (WTD & KMP), who was an employee of Aditya Birla Fashion and Retail Limited (ABFRL), has been transferred to Aditya Birla Lifestyle Brands Limited (ABLBL), and accordingly, his position as WTD and KMP stands relinquished effective April 30, 2025.

Further, Kumar has been appointed as Deputy Managing Director and Chief Executive Officer of the ABLBL w.e.f. May 1, 2025, subject to the regulatory and other necessary approvals.

Ashish Dikshit, Director of the ABFRL has transitioned to the role of Managing Director w.e.f. May 1, 2025, subject to the regulatory and other necessary approvals.

Kumar joined Madura Fashion & Lifestyle, a business unit of ABFRL, in 1995 as a management trainee. Over three decades, he held roles across sales, marketing, and retail, eventually becoming CEO of Madura. Prior to this, he was CEO of Aditya Birla Retail Limited, where he worked on the “More” supermarket and hypermarket business. Within the Aditya Birla Group, he received the Chairman’s Award for Outstanding Leader in 2014, was named Leader of Leaders in 2022, and was conferred the Aditya Birla Fellow title in 2015. Kumar is an alumnus of IIM Bangalore and holds a degree in computer engineering from BIT Ranchi.

Dikshit has over 30 years of experience across industries and functions. He began his career at Asian Paints and later joined Madura Fashion and Lifestyle, where he worked across sales, brand management, supply chain, and sourcing for 15 years. He became President of the Lifestyle Business in 2007 and CEO in 2012. He also served as Principal Executive Assistant to the Chairman of Aditya Birla Group. In 2011, he received the Outstanding Leader Award from the Group Chairman. Dikshit is an alumnus of IIT Madras (Electrical Engineering), IIM Bangalore (MBA), and Harvard Business School (Advanced Management Program).