Anupam Katheriya is appointed CEO of Medimix and Cuticura

Cholayil Private Limited, the parent company of brands such as Medimix and Cuticura, has appointed Anupam Katheriya as its new CEO. Anupam brings over 20 years of experience in the consumer goods industry and has worked with multinationals like Heinz, Nestle and Emami. Cholayil, which is known for its Ayurvedic practices, aims to aggressively grow and diversify its brand portfolio, with a target of becoming a 1000 Cr. plus company in the next 4-5 years. The company has a global footprint in over 35 countries and is present in categories like soap, face wash, body wash, hand wash, and more. Anupam’s appointment will help the company grow its omnichannel brand presence and achieve its growth targets by identifying the right financial sources and leading business transformation.