Apple Appoints Lilian Rincon As VP Of AI Product Marketing

Apple has hired Lilian Rincon as Vice President of Product Marketing for Artificial Intelligence (AI). Her appointment comes as Apple prepares to release an updated version of Siri later this year.

Rincon joins from Google, where she spent nearly a decade working on shopping and assistant products. Before Google, she worked at Microsoft, contributing to platforms including Skype and advertising products. Her work includes building and scaling products such as Google Assistant and Google Shopping, with a focus on AI and digital commerce. She is a product leader with over two decades of experience in consumer technology and more than 15 years in management roles.