Linda Yaccarino appointed as the new CEO of Twitter by Elon Musk

Elon Musk has appointed a new CEO to oversee the business operations of the struggling social media company. Linda Yaccarino, the former head of advertising at NBC Universal, has been named as the new CEO, while Musk will continue to be engaged as the executive chairman and chief technology officer. With only a small percentage of Fortune 500 tech companies led by women, Ms. Yaccarino’s appointment makes her a rare example of a woman at the top of a major tech firm. She has risen steadily through the ranks of some of America’s largest media companies, building relationships with big brands and working with new media platforms such as Apple News, Snapchat, and YouTube.