To identify non-compliant developers, MahaRERA partners with ASCI

To identify developers advertising projects without registering them with the Maharashtra Real Estate Regulatory Authority (MahaRERA), and the Advertising Standards Council of India (ASCI) have entered into a partnership. Their goal is to safeguard homebuyers who might be interested in buying properties that haven’t been approved for sale yet.

Under this partnership, they’ll use Artificial Intelligence (AI) to spot ads that lack a MahaRERA registration number and QR code. Ajoy Mehta, Chairman of MahaRERA, emphasised that developers can’t advertise unless their project is registered with MahaRERA. They’ve already taken action against those who do, and now QR codes on ads are also required to make it easier for buyers to access project details.

The tie-up recognises the rise of new media and industry expertise to stop misleading ads across all platforms. They’re forming a team to track and report these ads to MahaRERA, marking the first time a real estate regulator is using AI for this purpose.

According to RERA laws, any project larger than 500 square metres or with more than 8 flats must be registered with MahaRERA. ASCI supports this effort to protect consumer interests.