Eclerx Services Appoints Karolina Kocalevski As CMO

eClerx LLC, the wholly owned subsidiary of eClerx Services Limited in the United States of America, has appointed Karolina Kocalevski as Chief Marketing Officer (CMO) with effect from March 4, 2024, forming part of the senior management of the eClerx group.

Karolina Kocalevski is a seasoned marketing leader, having held several marketing management positions at Fortune 1000 companies. She has a 20+ year track record in the B2B space, successfully building brand equity for both known and unknown brands and capturing significant market share with innovative account-based marketing (ABM) and demand generation programs. Kocalevski has built brands for Fortune companies such as PwC and Thomson Reuters and mid-sized, lesser known bands such as Bureau van Dijk and Exiger. She has direct professional services experience, having worked as an auditor at Deloitte earlier in her career. She was also a successful academic book publisher for McGraw-Hill in Australia, which fueled her passion for creating compelling content in the marketing realm. She serves as the chief brand ambassador, responsible for the overall development and execution of global marketing and PR efforts. She has an MBA from the Johnson School at Cornell University and a Bachelor of Business (Accounting, International Marketing) from the University of Technology, Sydney.