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Apple allows third-party app stores in Europe to comply with new regulations
Apple is making groundbreaking changes to its app policies in response to upcoming European regulations, allowing third-party app stores on iPhones and iPads for the first time. The move aims to comply with the Digital Markets Act, and users will have more options for app acquisition. Apple is reducing app store fees for in-app transactions, dropping from 30% to 17%, or even 15% for eligible developers. These changes will be part of iOS version 17.4, available in March. Critics, including the Coalition for App Fairness, argue that the plan falls short of enhancing competition and fairness.
Epic Games, currently in an antitrust battle with Apple, plans to reintroduce “Fortnite” on iOS in Europe through a new Epic Games app store. The changes, specific to Europe, highlight Apple’s regional approach to compliance. The updates also unlock options for mobile payments and offer users a choice screen for alternative browsers in Safari. Apple emphasises the security measures in place for the new app ecosystem and has not clarified if similar changes will be implemented globally.