AI-generated content will be labelled by Meta and Google

Facebook and Instagram’s parent company, Meta, announced plans to label images produced by artificial intelligence (AI). A wide range of images, including those created by Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock, will be included in the labelling initiative. “Invisible markers” will be introduced to images and metadata in an effort to employ “best practices” and identify AI-generated content. In response to concerns about the use of AI-generated imagery for disinformation, the decision was made. In this “increasingly adversarial space,” Meta’s President of Global Affairs, Sir Nick Clegg, stressed staying ahead.

A similar initiative has been launched by Google to create digital credentials that would serve as a nutrition label for digital content. Adobe, BBC, Microsoft, Sony, and Meta are part of this collaborative effort. Digital files, including those created using AI, will be able to provide information about their origin and alteration. It is part of a broader effort to increase trustworthiness in digital content. As part of its commitment to artificial intelligence, Google intends to incorporate digital certification into its products and services.

Using Meta’s tools, users will be able to disclose video and audio content generated by artificial intelligence, with penalties for non-compliance. As a result of the initiatives, a common industry urgency to bolster trust in the digital landscape has been voiced regarding manipulated media, deep fakes, and the authenticity of digital content.


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